Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition)
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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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Seizing the White Space: Business Model Innovation for Growth and Renewal
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