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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press)

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition)

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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

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Seizing the White Space: Business Model Innovation for Growth and Renewal

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Branding For Dummies

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Zag: The Number One Strategy of High-performance Brands

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How Cool Brands Stay Hot: Branding to Generation Y

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Managing the Design Factory: A Product Developers Tool Kit

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